MagicSchool.ai is an AI platform that offers tools for educators and students to help them use AI responsibly and productively. The platform includes over 60 AI tools that can help with tasks such as: Lesson planning, Designing assignments, Generating materials, Writing assessments, Writing IEPs, Communicating clearly, and Creating newsletters.
The challenge is to declutter the existing landing page, removing redundant content while ensuring essential information remained easily accessible. Additionally, the absence of a cohesive brand design meant starting from scratch to create a visually appealing and consistent look and feel. Balancing aesthetics with functionality was crucial to ensure the new design effectively captured user attention and conveyed the company's brand identity.
To address these challenges, I began by conducting a comprehensive audit of the current landing page, identifying areas of improvement and redundant content. I defined clear goals and key messages for the landing page. I explored various layouts to optimize content placement and visual hierarchy, before developing a cohesive brand design, incorporating the company's colors, typography, and imagery to create a unified look.
The final concept design resulted in a streamlined and visually appealing landing page that effectively communicated the company's message. The new design eliminated duplicated content, improved navigation, and enhanced user experience. The cohesive brand design established a strong visual identity, making the landing page more engaging and memorable.
